Inner Communications: Preparation the Plan
Many firms focus on communicating with their audiences that are external; segmenting markets, studying, developing messages and tactics. This same care and focus should be turned inside to generate an internal communications strategy. Effective internal communication planning enables big and small organizations to create a procedure for information distribution as a means of addressing organizational issues. Before internal communications planning can start some essential questions need to be answered.
— What’s the state of the business? Inquire questions. Do a little research. How’s your business doing? What do your employees consider the business? You are bound to get better answers from an internal survey than an outside one. Some want to make their workplaces and may be amazed by how much workers care. You may also uncover some tough truths or understandings. This information can help how they may be communicated and lay a basis for what messages are communicated.
— What do we need to be when we grow-up? This really is where the culture they would like to symbolize the future of the business can be defined by a company. Most companies have an external mission statement. Why not have an internal mission statement? The statement might focus on customer service, continuous learning, quality, or striving to be the best company together with the very best satisfaction ratings, although not only to be the biggest company in the market having the most sales.
— Where are we going, and what is the progress? As goals are achieved or priorities change internal communicating objectives must be measurable, and can change with time. For instance, a IC plan business’s financial situation could be its biggest concern. One objective could be to reduce spending. How do everyone help fall spending? This backed up by management behavior will be communicated through multiple routes, multiple times, and after that measured, and progress reported to staff.
— How can we best communicate our messages? Choose your marketing mix. Internal communication channels or tactics include: employee to employee, supervisor to employee, small meetings, large assemblies, personal letter or memo, video, e-mail, bulletin board, specific occasion, and newsletter. However, this can depend on the individual organization. Some businesses may make use of them all, but not efficiently. As the saying goes, “content is king.” One of the worst things a company can do is speak a great deal, although not really say anything whatsoever.
With an effective internal communications plan in place a company will likely be able build awareness of company goals, to address staff concerns, and ease change initiatives. By answering several basic questions businesses can begin communicating more efficiently with team members and truly create an organization greater compared to the sum of its parts.